Alternative to Adsense - How to sell advertising space to advertisers Direcly You do not know how to monetize your ad space? Of course, Google Adsense is a great starting point but there is an alternative Adsense you should consider. After spending time and money promoting your blog or website, it seems fair to make the most of your efforts.
Selling advertising space online
Why split your profits with ad networks? You can sell your banner space direct to advertisers and merchants yourself. All you need is an "Advertise here" and promote your Ad Space.
The ad networks take a commission of 20-50% (depending on network). In addition, according to the IAB, the inventory of the publisher is discounted up to 90% by the ad networks because of overproduction.
If you decide to sell advertising directly Space, you save on the Commission and possibly get a higher price.
There is another advantage for direct sale to advertiers: you can sell over time. For example, you can offer internships for a week, fortnight or month. Rather than having to rely on viewers to click on a banner ad or visit your site, you can get a specific amount of advertising revenue for that period of time.
How to sell advertising space
To find advertisers, Web sites of contact, as you may be interested in advertising with you. You can also list your available space to a site auction listings as space Bidswamp.com. Auction Your Ad Space is a good way to discover its value.
You should be aware, however, that there is more work involved in private sales over the choice of making passive employment agency or advertising network. Automated systems provide a comprehensive report, allowing you to see the number of clicks / impressions you served.
Unsold stocks
If you try to sell commercials, do not waste a single impression. You can still use the benefit of network investments such as Google Adsense, Chikita, ValueClick and AdBrite to the inventory of unsold. Remember, but do provide a relatively easy to use option, the networks should not be your sole or primary source of income.
Start with one hand the sale of banner ads directly. Contrary to previous belief, banner advertising is certainly not dead. Not only looking flash banners on a website, they offer greater potential profit.
Most websites and blogs start using the Google ad network important. The benefits are largely save time and detailed reporting. However, placing only sponsored links Google gives your website more of a sense of leisure, as opposed to that professional touch.
In addition, ads are placed automatically by ad networks, which limits your ability to monitor individual investments. There is no initial outlay, but there is a significant step taken by commission on advertising revenue before the balance is passed to you after a while. Network ads should be used only for periods when your ad space remains unsold by the method of direct selling.
When to start?
There is no rule based on the volume of traffic, you must have before selling advertising space for banner ads. Everything depends on your niche and your target audience. If you feel uncomfortable with direct selling banner space, create a Google Adsense account and experiment with ad placement, sizing and formats.
Do not settle for a mediocre income, use your web pages to their full potential.
Posted on April 5, 2010.